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Bra Ice Cream

Art Direction, Packaging Design, Visual Identity

'Bra' means 'good' in Swedish. 

This project has been a pitch which had the idea to offer an ice-cream delivery emergency service which can be given to people with a broken heart in acute phases by friends, close ones or family. It replaces the salty tears with the taste of sweet salty caramel ice cream. Ice Cream that tastes better than your salty tears. 

The delivery also comes with a designed postcard and a workbook that helps you through the acute phase of separation with a 2 week program. Because we all knew in the end everything will be Bra.