Visual identity, packaging for Lyv Natvr a cosmetic brand which implements the maxim of minimalism in the field of facial skin care. Cosmetics is a promise that only minimalism can keep. Only the undisguised experience of the world calms the mind and regenerates the body. Only inner peace leads to outer beauty. On a creative level, minimalism therefore means a search movement. The search for a colour and form that frees the senses and opens them to the world.